When you set up links to your website don’t overdo the anchor text on your website by making every single instants of the anchor text the same. You don’t want all your inbound links looking the same, because that looks like automation or link spamming – something Google does not like. Use your URL sometimes, your company name other times. You do not want to thought of as a link spammer, so make sure you post those back links with anchor text in moderation.
Today I want to talk about deep linking. Make sure you have links coming in to as many pages as possible on your website. What this does is tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content on this website and the search engine can figure that out. What does it tell a search engine that all your links are coming in to a single page? That you have a shallow site of little value or only one page of value, or that your links were generated by automation rather than by the value of your site.